Welcome to Robinson Chevrolet Buick GMC

Robinson Chevrolet Buick GMC, formerly Aitken Motor Company.

Founded in 1922 by Alfred Aitken and Charles Bowyer as Aitken and Bowyer Motor Company, becoming Aitken Motor Company, and now (2022) Robinson Chevrolet Buick GMC, this dealership has been serving Simcoe and Norfolk County for 100 years.  
Randy DeFields, our Sales Manager, has been with the dealership for over 30 years and his father, Larry DeFields, held that position before him. In 1936 this dealership was home to the first registered apprentice in the province of Ontario. In 1995 Aitken's was the first GM dealership in Ontario to complete the GM Image Program. 
Robinson Chevrolet Buick GMC recognizes this dealership's significant history and strives to build upon its' longevity and successes as we continue to serve Norfolk County. 

Chevrolet Buick and GMC Owners are Cared for at Robinson Chevrolet Buick GMC in Simcoe  

At Robinson Chevrolet Buick GMC in Simcoe, we take care of our clients at every visit. Our customers expect the very highest level of service from us, and that's what our team strives to deliver each and every day. From our Service Department advisors to our genuine Chevrolet, Buick and GMC parts and accessories specialists, to the technicians treating your vehicle like their own, everyone at Robinson Chevrolet Buick GMC cares about your satisfaction.   

Car shopping made easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

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We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Letter from Brad Scherer, Managing Partner, Robinson Chevrolet Buick GMC Simcoe Inc.  

After 25 years of serving customers in the Region of Waterloo, it is my pleasure to bring that same level of customer service to Norfolk County.  
Growing up around the auto industry in the town of New Hamburg, one thing has always stuck out: never take for granted the process of selling a vehicle to a customer or helping that customer with their after-sales services. In other words, even when business is good, I have never forgotten that the only way we can continue to grow as a business is to treat our clients with respect, dedication, and care. That is why I have aligned myself with the Robinson Motor Company and its' partners Sam Hirani, Ted Kohli and Amit Kohli to incorporate Robinson Chevrolet Buick GMC Simcoe.  I hope you will be truly impressed by the service you receive.  
Visit us today and let our team make sure that you are completely satisfied with your sales or service experience. Let us help you find the perfect new or certified used vehicle for your needs. At Robinson Chevrolet Buick GMC Simcoe, our team always wants to go above and beyond your expectations.  
Come in today and learn more about the exceptional services we offer, and all the ways we can make your Chevrolet, Buick or GMC vehicle shine and preserve its reliability.

Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

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Pre-Owned Inventory

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Service Department

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Parts Department

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  1. Robinson Chevrolet Buick GMC Simcoe

    51 Queensway East
    Simcoe, ON N3Y 4M5

    • Sales: 519-426-1680
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Get in Touch

  • Contact our Sales Department at: 519-426-1680
  • Monday9:00AM-6:00PM
  • Tuesday9:00AM-6:00PM
  • Wednesday9:00AM-6:00PM
  • Thursday9:00AM-6:00PM
  • Friday9:00AM-6:00PM
  • Saturday9:00AM-12:00PM
  • SundayClosed